The art of story telling can be used as a powerful marketing strategy. It can help a business to capture the attention of a new audience and help them to estbalish a brand image. It’s also a great way to express emotions and show your customer base your commitment to providing value. In this guide, you will learn about the different story-telling methods and techniques, how to best use these techniques and how you can use storytelling to improve your brand image or how to use storytelling launch a brand.