A Successful Business in Today's World Consists of Both Online and Offline Operations! Improve Your Business Operations and Increase Profitability by Effectively Managing and Consolidating Online and Offline Strategy!Approximately one-third of holiday shoppers do over 50% of their shopping online, but with those statistics, it shows that brick-and-mortar operations are still where most of the spending is still taking place. The reality of the matter is that customers in today's world exhibit purchasing patterns that are multi-dimensional. Sometimes they prefer to shop online, while others times they want to get out of the house, browsing and shopping with real visuals of what they're buying coupled with needful social interaction. This is why you want to cater to both when possible. Let your online customers know you have a real offline store or service, while informing any offline clients of your online presence. Knowledge of either will increase customer confidence in your professi...