Internet marketing simply entails promoting your business on the web. Any marketing activity that is carried out online is considered ‘internet marketing’ and that includes:Search engine optimization (SEO)Content marketingSocial media marketingPPC advertisingInfluencer marketingPress releasesEmail marketingAnd more…These various pillars of internet marketing can each help you to bring more visitors to a website or a blog and that in turn then gives you the opportunity to promote your business and hopefully drive ‘conversions’ (i.e. turning visitors into customers).What makes internet marketing so effective is that it doesn’t have to cost a huge amount to be successful. You can spend an awful lot of SEO and content marketing and thereby try to get your site to the top of Google, but sometimes it just takes one smartly placed link to drive huge amounts of traffic to your site.And if you’re willing to put in consistent time and effort, then anyone can build a massive, loyal audience there...